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Discuss three considerations in constructing a channel of distribution.
Great Depression
A severe worldwide economic downturn that took place during the 1930s, characterized by high unemployment, deflation, and a collapse in demand and investment.
Opportunity Cost
The cost of foregone alternatives when one option is chosen over another, representing the benefits that could have been gained by taking the alternate path.
Law of Increasing Cost
The principle that as production of a good expands, the opportunity cost of producing an additional unit rises.
Marginal Output
Marginal Output is the additional quantity of output that is produced by utilizing one more unit of a certain input, holding all other inputs constant, used to assess productivity improvements or decreases.
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