A Widely Used Piecemeal Approach to Determining the Level of Promotional

question 76

Multiple Choice

A widely used piecemeal approach to determining the level of promotional expenditures is

• A)expert opinion.
• B)what can be spared.
• C)what the market will bear.
• D)cost plus.

---

Definitions:

Referent Power

A form of influence that derives from the leader's ability to gain respect and admiration from followers, leading them to identify with or emulate the leader.

Empowerment

Granting individuals or groups the authority and confidence to make decisions and take actions autonomously.

Coercive Power

The ability of a person to influence others through the threat of punishment or the imposition of unpleasant consequences.

Legitimate Power

A form of authority where power is given to an individual due to their position and responsibilities within an organization.