Will Is a Salesperson for a Small Appliance Store

question 66

Multiple Choice

Will is a salesperson for a small appliance store.In an attempt to locate potential new customers,he decides to poll Facebook visitors;they are entered into a drawing for a gift certificate at the store.Those individuals who complete the poll will receive a phone call from Will about the store's products and current promotions.Will is gaining knowledge of potential customers through

• A)personal referrals.
• B)marketer-initiated contacts.
• C)impersonal referrals.
• D)customer-initiated contacts.

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Definitions:

Preliminary Web Search

An initial online search conducted to gather basic information or overview about a specific topic or question.

Secondary Research

Research done previously for another purpose.

Primary Research

New research done specifically for the current project.

Problem Statement

Statement that defines the problem or purpose of your research.