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While Large Corporations Have Access to Data-Mining Techniques for Insights

question 38

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While large corporations have access to data-mining techniques for insights into customer buying patterns, small companies typically cannot afford the software.


Definitions:

Alfred Adler

An Austrian medical doctor, psychotherapist, and founder of the school of individual psychology known for his theories on the importance of feelings of inferiority.

Trait Theorists

Psychologists who study personality, focusing on the identification and classification of consistent behavioral patterns or traits.

Music Preference

An individual's tendency to favor certain types of music over others.

Spotlight Effect

The cognitive bias that causes people to overestimate how much others notice their appearance, behaviors, or mistakes.

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