Forrester Research Has Shown That Using Computerized Information Systems Can

question 115

True/False

Forrester Research has shown that using computerized information systems can cut accounts payable costs by 95%.

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Definitions:

Psychographics

Pertains to the study of personality, values, opinions, attitudes, interests, and lifestyles of individuals or groups.

Market Segmenting

The process of identifying and targeting discrete groups within a larger market, each with its own set of needs, preferences, or characteristics, for more focused marketing efforts.

Standardization

The process of making something conform to a standard.