Why Is Social Media So Attractive for Consumers

question 9

Multiple Choice

Why is social media so attractive for consumers?

• A) It is free.
• B) It allows for more insight and creativity.
• C) It gives the consumer more power.
• D) It is used by everybody.
• E) It allows consumers to vent about bad customer service.

Classify types of service organizations (e.g., car hire companies, auto repairers).

Identify characteristics of service organizations including intangible outputs, inventory levels, and labour costs.

Differentiate between various costing methods applicable to service entities (job costing, process costing, activity-based costing).

Understand the role of costs in service pricing, service promotion, and cost control.

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Definitions:

Market Orientation

An approach requiring organizations to gather information about customer needs, share that information throughout the firm, and use that information to help build long-term relationships with customers.

Labeling

The presentation of important information on a package.