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The Forrester Social Technographics Ladder Identifies Personas Based on Both

question 13

True/False

The Forrester Social Technographics Ladder identifies personas based on both what they are doing on social media sites along with where they are doing it.


Definitions:

Group-selection Theory

A controversial hypothesis suggesting that natural selection operates on groups or populations rather than solely on individuals, favoring traits that benefit the group's survival or reproductive success.

Material Benefits

Tangible resources or goods that an individual gains, which can enhance their reproductive success or survival.

Kin-selection Theory

A theory in evolutionary biology suggesting that individuals can pass on their genes by helping relatives to reproduce, not just through their own offspring.

Material Benefits

Tangible rewards or advantages, such as food or shelter, obtained through specific behaviors or interactions.

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