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Explain Why Marketers Looking to Reach a Global Audience Must

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Essay

Explain why marketers looking to reach a global audience must consider social networks beyond Facebook.


Definitions:

Dishabituation

The recovery of a habituated response as the result of the presentation of a sensitizing stimulus

Sensitization

An increased reaction to a stimulus following repeated exposure, particularly to something intense or adverse.

Habituation

The process by which a person or animal becomes accustomed to a stimulus after repeated exposure, leading to a decrease in response.

Higher-order Conditioning

A classical conditioning process where a conditioned stimulus is paired with a neutral stimulus to elicit a conditioned response without the need for the original unconditioned stimulus.

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