Why Is Twitter a Useful Channel for Building Personas

question 14

Multiple Choice

Why is Twitter a useful channel for building personas?

• A) The hashtag is an important tool for identifying personas.
• B) It allows a marketer to listen to what the target audience is talking about, and develop personas based on those topics.
• C) The search function allows a marketer to easily study different users and their interests.
• D) The ability to directly contact users allows marketers to connect with personas directly.
• E) Marketers can develop personas based on the topics most discussed in its Twitter stream.

---

Definitions:

Private Persons

Individuals acting in a personal capacity, rather than on behalf of a public organization or a company.

International Sale of Goods

Transactions involving the sale of goods between parties located in different countries, governed by conventions and international agreements like the CISG.

Commercial Sale

The act of selling goods or services within a commercial context, often involving bulk transactions between businesses.

Licensing Subsidiary

A business entity created for the purpose of holding licenses or intellectual property rights and possibly leasing these rights to affiliate companies or third parties.