One of the Challenges with Using Podcasts in a Marketing

question 16

Multiple Choice

One of the challenges with using podcasts in a marketing plan is :

• A) identifying content that appeals to your personas.
• B) the commitment required to creating the podcast content.
• C) finding a way for the podcast to reach the target audience.
• D) learning how to use the podcasting equipment.
• E) understanding how to optimize podcast tags in search engines.

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Definitions:

Sampling Error

The difference between a population parameter and a sample statistic that results from selecting a sample.

Expected Value

The predicted average outcome of a random variable, computed as the weighted average of all possible values.

Stratified Random Sampling

A probability sampling method in which the population is first divided into strata and a simple random sample is then taken from each stratum.

Strata

Subsets of a population that are known to be homogeneous with respect to some characteristic, used in stratified sampling.