Why Is ROI Not Considered an Ideal Qualitative Measurement for Social

question 21

Multiple Choice

Why is ROI not considered an ideal qualitative measurement for social media?

• A) Reach and frequency don't translate over to social media.
• B) Many brands don't pay for social media, so ROI is less important to them.
• C) It is difficult to tie increased sales to qualitative metrics like share of voice and sentiment analysis.
• D) ROI requires sales figures, and most brands are not engaged in social commerce.
• E) Reach and frequency are hard to measure on social media channels.

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Definitions:

Icteric

Relating to jaundice, a condition characterized by yellowing of the skin and whites of the eyes due to high bilirubin levels.

Icter

Referring to jaundice, a yellowing of the skin and whites of the eyes caused by high bilirubin levels.

Anhidrosis

A condition characterized by a reduced ability or inability to sweat, which can affect the body’s ability to cool itself.

Avulsion

The forcible separation or tearing away of a body part or tissue.