Measuring Return on Investment in Social Media Is Challenging for Most

question 17

True/False

Measuring Return on Investment in social media is challenging for most marketers.

---

Definitions:

Equipment Depreciation

The process of allocating the cost of physical assets used in a business over their expected useful lives specifically for equipment.

Resource Consumption

The amount of raw materials, energy, or other resources used by an organization in its operational activities.

Time-Driven

A costing method or approach that allocates costs based on the actual time required to perform a process or activity.

Activity-Based Costing

A pricing strategy that allocates overhead and indirect expenses to associated goods and services in proportion to their use of resources.