Why Is ROI Not Considered an Ideal Qualitative Measurement for Social

question 21

Multiple Choice

Why is ROI not considered an ideal qualitative measurement for social media?

• A) Reach and frequency don't translate over to social media.
• B) Many brands don't pay for social media, so ROI is less important to them.
• C) It is difficult to tie increased sales to qualitative metrics like share of voice and sentiment analysis.
• D) ROI requires sales figures, and most brands are not engaged in social commerce.
• E) Reach and frequency are hard to measure on social media channels.