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Social Media Monitoring Is the Process of Monitoring, Tracking, and Evaluating

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Social media monitoring is the process of monitoring, tracking, and evaluating a brand's social media marketing activities.


Definitions:

Average Total Assets

The average value of all assets owned by a company over a specific period, useful in assessing company productivity and investment returns.

Net Sales

The total revenue from goods sold or services provided by a company, after deducting returns, allowances for damaged or missing goods, and discounts.

Return on Assets Ratio

A financial ratio that measures how efficiently a company uses its assets to generate profit, calculated as net income divided by total assets.

Total Asset Turnover Ratio

A financial metric that measures the efficiency of a company's use of its assets to generate sales revenue.

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