Why Is Brand Health an Important Part of the Listening

question 5

Multiple Choice

Why is brand health an important part of the listening phase?

• A) It is integral to sentiment analysis.
• B) It helps a company identify its current social media presence, and serves as a starting point for strategy development.
• C) It shows how a company's social presence compares to its competition.
• D) It is like a doctor's appointment for a brand, something that should be done every year.
• E) It is a useful way to identify Key Performance Indicators for specific social media platforms.

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Definitions:

Debt/Equity Ratio

A ratio demonstrating the comparative levels of shareholders' equity and borrowed funds deployed to finance company assets.

Residual Dividend Policy

A strategy where dividends paid to shareholders are based on earnings left over after all operational and project expenses are covered.

After-Tax Earnings

The amount of net income remaining after all taxes have been deducted, reflecting the company's profitability after fulfilling tax obligations.

Stock Split

A corporate action that increases the number of shares outstanding, reducing the price per share without changing the company's market capitalization.