A Social Media SWOT Analysis

question 17

Multiple Choice

A Social Media SWOT Analysis :

• A) i s an important part of the monitoring phase of the social media marketing planning cycle.
• B) is something found just after the overview in a social media marketing plan.
• C) m easures brand health.
• D) a ssesses a company's social media presence.
• E) c an help a company conduct a competitive analysis of the social web.

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Definitions:

Import or Export

The practice of buying goods or services from foreign suppliers (importing) or selling goods or services to foreign buyers (exporting).

World Price

The cost of a product or service in the international marketplace, dictated by supply and demand across the globe.

Consumer Surplus

The difference between the total amount that consumers are willing and able to pay for a good or service versus the total amount that they actually pay.

Producer Surplus

The difference between what producers are willing to accept for a good or service versus what they actually receive, usually due to market prices.