When Presenting a Social Media Marketing Plan to an Organization's

question 12

Multiple Choice

When presenting a social media marketing plan to an organization's top executives, why is it important to include a detailed budget request?

• A) It ties spending to identified KPIs.
• B) It illustrates that social media is less expensive than traditional marketing.
• C) It shows how the overall social media budget will be spent.
• D) It shows you've spent time figuring out how specific tactics cost.
• E) It is an important part of calculating ROI.

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Definitions:

Discrimination

Unfair or prejudicial treatment of individuals or groups based on characteristics such as race, gender, age, or sexual orientation.

Ethical Dilemma

A situation where an individual faces a decision involving conflicting moral principles, making it difficult to decide on the right course of action.

Job Appointment

The act of assigning someone to a specific role or position within an organization.

Ethical Dilemma

A complex situation that involves a conflict between moral imperatives where to obey one would result in transgressing another.