A ____ Is a Set of Program Instructions That Make

question 36

Multiple Choice

A ____ is a set of program instructions that make Web pages interactive.

• A) plug-in
• B) cookie
• C) script
• D) spider

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Definitions:

Purchase Decision Continuum

The range of processes and factors that influence a consumer's decision from the moment of realization of a need to the actual purchase.

Consumer-Product Cycle

The stages through which a product goes from development and introduction to the market, growth, maturity, and eventual decline.

Awareness

The extent to which consumers are familiar with the qualities or image of a particular brand, product, or service.

Hierarchy of Effects

A model describing the process by which an individual becomes aware of, develops feelings about, and finally takes action (like making a purchase) regarding a new product or service.