Customer Focus Is Paying Attention to Fulfilling the Needs and Wants

question 27

True/False

Customer focus is paying attention to fulfilling the needs and wants of customers.

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Definitions:

Higher-Order Conditioning

Conditioning that occurs when conditioned stimuli are linked together to form a series of signals.

Secondary Reinforcers

Stimuli that acquire their reinforcing power through association with primary reinforcers and are not naturally rewarding.

Olive

A small, oval fruit with a hard pit and bitter flesh, typically grown in the Mediterranean region, also referring to the tree that produces these fruits, Olea europaea.

Grape

A fruit, typically grown in clusters, used for eating fresh or in making wine.