Examlex
A(n)________ is a distinctive phrase,name,word,picture,symbol or design,or combination of these,that identifies a given business' service or product,and is owned by said business.
Anchoring
Anchoring refers to the cognitive bias where an individual relies too heavily on an initial piece of information (anchor) when making decisions.
Stereotyping Heuristic
A cognitive shortcut that involves making judgments about an individual based on generalized beliefs about the group to which they belong.
Availability Heuristic
A mental shortcut used when judging the frequency or probability of events based on how easily examples come to mind.
Cognitive Heuristic
A mental shortcut that allows people to solve problems and make judgments quickly and efficiently.
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