The Step in the New-Product Development Process in Which the New

question 4

Multiple Choice

The step in the new-product development process in which the new product idea is presented to a small sample of the international market to gauge its reaction is called _____.

• A) a global product
• B) concept testing
• C) business analysis
• D) product development
• E) vertical publication

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Definitions:

Color Vision

The ability of the visual system to distinguish different wavelengths of light, allowing for the perception of various colors.

Visual Acuity

The clarity or sharpness of vision, often measured by one’s ability to identify letters or numbers at a standardized distance.

Fovea

A small depression in the retina where visual acuity is highest, due to the high concentration of cones.

Wavelength

The spacing between consecutive peaks of a wave, particularly in a sound wave or an electromagnetic wave.