What Is the Last Step in the New-Product Development Process

question 29

Multiple Choice

What is the last step in the new-product development process?

• A) A global product
• B) Concept testing
• C) Business analysis
• D) Market testing
• E) Commercialization

---

Definitions:

Minimal Risk

refers to the likelihood and magnitude of harm or discomfort anticipated in research not being greater than those ordinarily encountered in daily life or during routine physical or psychological examinations.

Instructional Techniques

Methods or approaches used in teaching to facilitate learning and improve student performance or understanding.

Fraud

Intentional deception made for personal gain or to damage another individual, which is considered unethical and illegal in many contexts.

Substantiated

Supported with proof or evidence; verified.