Examlex
Discovering the principles of chemistry in the 18th century made it possible to:
Penetration Pricing
A pricing strategy where the price of a new product is set lower than the competitors’ prices to gain market share quickly.
Pricing Strategy
The approach businesses use to set the prices of their products or services, which can influence demand, profitability, and market positioning.
Initial Price
The starting or original cost of a product or service when it is first offered for sale.
Price-sensitive
Referring to the degree to which the demand for a product or service is affected by changes in its price.
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