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Comet dust particles that later encounter Earth are seen as meteors.
Information Searches
The process of seeking out information and data to make informed decisions or solve problems.
Buying Decision Behaviour
The process consumers go through in recognizing a need, searching for information, evaluating alternatives, making a purchase, and post-purchase evaluation.
Limited Problem Solving
A decision-making process involving relatively straightforward and simple considerations, often used for routine or familiar purchases.
Decision-Making Continuum
This concept describes the range of processes from simple to complex that consumers go through when deciding which products or services to purchase.
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