The Service Description Consists of What Two Things

question 82

Essay

The service description consists of what two things?

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Definitions:

Perceptual Marketing

Marketing strategies that focus on influencing consumers’ perceptions and attitudes towards a product or brand rather than its actual attributes.

Social Responsibility

The obligation of individuals, organizations, and businesses to act for the benefit of society at large, emphasizing ethical behavior and actions that contribute positively to the community.

Marketing Ethics

Principles and standards that guide behavior and decisions in marketing to ensure fairness, honesty, and respect for consumers and society.

Commoditization

The process in which goods or services become interchangeable with others in the same market, leading to competition primarily on price.