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A brand ____________________ should be communicated in multiple ways with frequency and consistency throughout the life of a business.
Genetics
The branch of biology that deals with heredity and variation in organisms, explaining how traits are passed from parents to offspring.
Heredity
The passing of traits from parents to offspring through genes.
Gender
A social construct that refers to the roles, behaviors, activities, and attributes that a given society considers appropriate for men, women, and other gender identities.
Major Categories
Principal classifications or groupings within a broader system or classification scheme, used to organize complex information into more manageable segments.
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