Critical Thinking Questions Case 6-1

question 24

Multiple Choice

Critical Thinking Questions Case 6-1
You are a desktop publisher, and you are working on creating reusable components, including business sets, logos, and a stylistic company name for a new small company.
The director of the company asks how you can help with brand recognition. You ____.

• A) suggest reusable colors, fonts, schemes, logos, business information sets, graphics, and other tools to assist the company in creating a customer-friendly, consistent brand
• B) copy the colors, fonts, schemes, logos, business information sets, graphics, and other tools used by a similar company in the field
• C) recommend that the company first establish brand identity by communicating in one way, one time what that identity is
• D) recommend that the company avoid using reusable components

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Definitions:

Corrective Facework

Strategies used by individuals to repair their image or identity after it has been threatened or damaged.

Preventative Facework

Strategies employed proactively to maintain or protect an individual's self-image or reputation in social interactions.

Facework

Strategies used to manage one's own image or face in social interactions, and to uphold or repair the face of others.

Face

is a sociolinguistic concept that refers to an individual's projected image or social value within interpersonal communications.