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Describe the three main guidelines given in the chapter for creating folders.
Status-conscious Consumers
Individuals who make purchasing decisions based on the social status or prestige associated with a product or brand.
Penetration Pricing
A marketing strategy involving setting a low price for a new product to attract customers and gain market share quickly.
Mass Market
A large segment of consumers with diverse background characteristics, targeted by companies with products that cater to general needs.
Penetration Demand
A marketing strategy aimed at gaining customers by entering the market with a low price for a new product, increasing market share rapidly.
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