____ Are Windows That Appear While You Are Viewing a Web

question 13

Multiple Choice

____ are windows that appear while you are viewing a Web page and advertise a product or service.

• A)Pop-up ads
• B)Spamware notices
• C)Pings
• D)Cookies

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Definitions:

Brand Dilution

The weakening of a brand's strength or value due to its overuse, mismanagement, or excessive extension into areas outside its core competencies.

Brand Extension

The strategy of using an existing brand name to launch a new or modified product in a different category.

Brand Awareness

How well consumers know and perceive the specific characteristics or brand image of a certain type of merchandise or service.

Brand Dilution

The weakening of a brand's power or value due to overextension, mismanagement, or negative associations, resulting in diminished brand equity.