Companies Pay an Additional Fee to an Internet Search Provider

question 20

Short Answer

Companies pay an additional fee to an Internet search provider when you click one of their ____________________ links (which usually appear at the top of or in another prominent location on a search results page).

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Definitions:

Average Return

The simple mathematical average of a series of returns generated over a period of time.

NPV Technique

A method used in capital budgeting to evaluate the profitability of an investment or project, by calculating the net present value of all cash flows associated with it.

Mutually Exclusive

Events or choices that cannot occur or be taken at the same time.

Capital Projects

Large, longer-term investments undertaken by a business or government to create, maintain, or expand its operational capacity.