Case Based Critical Thinking Questions Case 5-1

question 67

Multiple Choice

Case Based Critical Thinking Questions Case 5-1
Janise is creating a database to keep track of her customers for her pet sitting business. She is in the process of creating the Customer table. She would like to design the table so that data entry is as consistent and accurate as possible. Using the figures below, determine which Access features Janise used to ensure consistent and accurate data entry.

Figure Case 5-1-1

Figure Case 5-1-2
To ensure that all telephone numbers are entered in a consistent manner, Janise assigned a(n) ____ to the PrimaryPhone field as illustrated in Figure Case 5-1-2.

• A) lookup field
• B) input mask
• C) data type
• D) propagation property

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Definitions:

Ultimate Goal

The final aim or objective intended to be achieved in any given project or strategy.

Sales Promotions

Short-term incentives or events designed to increase interest, enhance product demand, or stimulate sales of a product or service.

Imc Channel

The use of various promotional tools in a coordinated manner to reinforce the marketing message in integrated marketing communications.

Coupons Rebates

Incentives offered to consumers as a form of discount on goods or services, where coupons provide immediate reductions and rebates require submission for a refund post-purchase.