Case Based Critical Thinking Questions

question 37

Multiple Choice

Case Based Critical Thinking Questions
Brij has just been promoted to Marketing Manager of a non-profit organization responsible for soliciting over three million dollars in donations annually.  His company solicits donor information from local chapters of the non-profit organization.  Brij decides to create an Access database that will allow him to keep all donor information in one database and create reports as well as marketing documents using the database.  Based on your knowledge of importing and sharing Access data, answer the questions below.
-The local non-profit offices update their donor information every quarter. Brij will find it necessary to update the database by using the same import specifications four times a year. Which process would expedite this task for Brij?

• A)save the import steps in the Access database so they could quickly be run again
• B)provide each local office with a copy of the Access database and require them to use it for donor information storage
• C)create an HTML document from the Access database that could be updated by each local office
• D)require all local offices to use an Excel spreadsheet for donor information

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Definitions:

Venture Capitalists

Investors who provide capital to startup companies and small businesses with long-term growth potential in exchange for equity.

Informal Style

A writing or speaking style that is more relaxed, personal, and conversational, as opposed to formal.

Audience Benefits

The advantages or gains that the audience receives from engaging with content, services, or products.

Selling Product

The process of promoting and transferring ownership of a product from the seller to the buyer for payment.