Veda Is a College Student and Only Has a 45-Minute

question 14

Multiple Choice

Veda is a college student and only has a 45-minute break to eat lunch. She often goes to a drive thru to pick up a cheeseburger, medium French fry, and medium soft drink for lunch. What likely influences Veda to go to a drive thru for lunch?

• A) Sensory appeal
• B) Nutrition knowledge
• C) Convenience and time
• D) Social influences
• E) Media and physical environment

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Definitions:

Image

The perception or representation of a brand, product, or entity in the minds of the public.

Advocacy Advertisement

An advertising approach that promotes a company's position on a social, environmental, or political issue, aiming to influence public opinion or policy.

Company's Position

The place a company occupies in the marketplace in relation to its competitors.

Institutional Advertising

A form of advertising aimed at creating a favorable image for a company or organization rather than promoting individual products or services.