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Describe the planning process for an evaluation.
Product Characteristics
The attributes, features, and benefits that define a product and differentiate it in the market.
Business Analysis
The process of recognizing the requirements of a business and finding ways to solve its issues.
New-product Development
The process of bringing a new product to the market, from idea generation to commercialization.
Patent
A form of intellectual property that grants the holder exclusive rights to an invention, preventing others from making, using, or selling the invention without permission.
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