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According to the MM model of capital structure, the present value of the tax shield is offset by potential ____, resulting in an optimal capital structure.
Demographic Profiles
Detailed descriptions of a target market based on demographic factors such as age, gender, income, education, and occupation.
Target Market
Refers to a specific group of consumers at whom a company aims its products and services.
Ability to Purchase
An individual's or entity's financial capacity to buy goods and services, determined by income and creditworthiness.
Green Marketing
Involves a strategic effort by firms to supply customers with environmentally friendly merchandise.
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