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A fundamental question in setting dividend policy is:
Selective Distribution
A strategy where a product is distributed through a limited number of channels or retailers to maintain exclusivity or control over the brand.
Geographical Area
A specific location, region, or territory defined by natural or artificial boundaries within which a set of activities or operations is conducted.
Density of Distribution
The measure of how extensively a product is made available to customers through the distribution channels.
Firm's Products
The goods or services offered by a business to its customers.
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