Examlex
Both the timing and the amount of cash flows that come from an investment determine its desirability.
Treisman's Attenuation Theory
A theory proposed by Anne Treisman that suggests information is processed at varying levels of attention, where some stimuli are attended to less intensely but not completely filtered out.
Lowered Thresholds
A decrease in the minimum level of stimulus intensity required to produce a perceptible sensation or response.
Stroop Task
A cognitive experiment that demonstrates the interference in reaction time between different tasks, notably when naming the ink color of a word that denotes a different color.
Color Names
The labels or terms used to describe and categorize colors, often based on cultural and linguistic contexts.
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