The Key to Successful Usage of an App Is A(n)

question 23

Multiple Choice

The key to successful usage of an app is a(n) ____ interface.

• A) colorful
• B) intuitive
• C) simple
• D) sophisticated

Explain the Service Gaps Model and its significance in evaluating service quality.

Understand the various dimensions of service quality and their practical implications.

Contrast the marketing strategies between products and services.

Define key terms in service marketing, such as empowerment, the zone of tolerance, procedural fairness, and service recovery.

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Definitions:

Single Supplier

A procurement strategy where all goods or services are sourced from one exclusive supplier, potentially simplifying operations but increasing risk.

Multiple Retailers

Retail operators who own and manage more than one retail outlet, spreading across various locations.

Quasi-Market Prices

Prices that are influenced by regulatory or policy interventions rather than purely by market supply and demand dynamics.

Transportation Infrastructure

The foundational physical facilities and systems facilitating the movement of goods and people, including roads, bridges, airports, and railways.