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When an Observer Wishes to Record and Observe Target Behaviors

question 13

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When an observer wishes to record and observe target behaviors that have a degree of duration, or occurs for a long enough period of time that such a measure would be sensitive, the best method to use would be:


Definitions:

Level Of Significance

A threshold in hypothesis testing that determines the probability at which the null hypothesis is rejected, commonly denoted by alpha (α).

Null Hypothesis

A statement of no effect or no difference, tested against an alternative hypothesis in statistical analysis.

Marketer

A marketer is a professional involved in the creation, communication, delivery, and exchange of offerings that have value for customers, clients, partners, and society at large.

Average Family Income

The mean amount of money earned by members of a family in a given period, often used to measure economic status.

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