Changes in the Direction of the Data Path Between Baseline

question 14

Multiple Choice

Changes in the direction of the data path between baseline and intervention phases are called ____________________.

• A)directional changes
• B)immediate changes in level
• C)correlations
• D)trend changes

---

Definitions:

Brand-Relationship Metaphors

The use of metaphorical language to describe the relationship between brands and their consumers.

Jobs to Be Done

A framework that focuses on understanding and fulfilling the specific needs or jobs customers are trying to accomplish with a product or service.

Emotional Needs

Fundamental human desires for emotional fulfillment, such as belonging, love, and self-esteem, that brands can address in their offerings.