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A(n) ____________________ is a mobile device that stores digital media such as songs and videos.
High-profitability
Refers to the ability of a business or investment to generate earnings significantly above its costs and expenses.
High-loyalty
A customer's strong allegiance or attachment to a brand, product, or company, often reflected in repeat business and positive word-of-mouth.
Communication Investments
The allocation of resources towards marketing communication channels aiming to promote a brand or product.
Loss-leaders
Products sold at a loss to attract customers to a store where they are likely to purchase other items at a profit for the retailer.
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