Examlex
Instructions: Please define the following key terms. Show Who? What? Where? When? Why Important?
tetrarchy
Authenticity Deficit
The gap between how genuine or authentic a brand claims to be and how consumers actually perceive its authenticity.
Consistency
The quality of achieving a level of performance or appearance that does not vary greatly in quality over time.
Kodak Case
Refers to the study of Kodak's downfall as it failed to adapt to digital photography, illustrating the importance of innovation and adaptability in maintaining brand relevance.
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