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Instructions: Please write a thorough, well-organized essay to answer each question. Should Charlemagne be remembered as a Frankish or Roman ruler? In what ways does his rule constitute the return to ancient values and policies, and in what ways does it represent new priorities and practices?


Definitions:

Strategic Business Units

Strategic business units are distinct divisions within a larger corporation, each focusing on a specific market segment or product line, and possessing its own strategy, resources, and objectives.

Dominant Market Share

A situation in which a company, product, or service holds a majority portion of the total sales in its market.

New Product Development

The complete process of bringing a new product or service to the market, from idea generation and concept testing to design, production, and marketing.

Consumer Insights

The understanding and interpretation of customer data, behaviors, and feedback to drive product development, marketing strategies, and other business decisions.

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