Examlex
Instructions: Please define the following key terms. Show Who? What? Where? When? Why Important?
lay piety
Advertiser Risk
The potential for loss or negative outcomes faced by advertisers due to various factors such as audience reception, media placement errors, or campaign failures.
Exposure of Ads
The process of presenting an advertisement to a target audience to create awareness or generate interest.
Need to Connect
The human desire to form and maintain personal relationships and emotional bonds with others.
People's Need
Fundamental requirements that individuals seek to fulfill, such as physiological necessities, safety, love, and self-esteem.
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