Instructions: Please Define the Following Key Terms

question 11

Short Answer

Instructions: Please define the following key terms. Show Who? What? Where? When? Why Important?
factories

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Definitions:

Location Economies

The economic benefits that firms gain by performing a particular activity in the optimal location for that activity.

Meganational Strategy

A strategy employed by companies that operate globally, aiming to balance the scale benefits of global operations with the need to adapt to local markets.

Value Chain

All the value-creating activities undertaken by the company.

Multidomestic Strategy

a marketing strategy that involves tailoring products or services to fit the needs and preferences of different national markets.