Examlex
Instructions: Please define the following key terms. Show Who? What? Where? When? Why Important?
realism
Joint Venture
A business arrangement in which two or more parties agree to pool their resources for the purpose of accomplishing a specific task or project.
Marketing Mix
The combination of factors that can be controlled by a company to influence consumers to purchase its products.
Distribution Activities
The processes involved in making a product or service available for use or consumption by a consumer or business user.
Product
An item or service created through a process and offered to a market to satisfy a want or need.
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