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When British merchants arrived in India in the eighteenth century
Brand Positioning
The process of positioning a brand in the mind of customers, distinguishing it from competitors by attributes, benefits, values, or identity.
Brand Stand
This involves a business showcasing its values and ethical positions on social or environmental issues to differentiate itself and connect with consumers.
Brand Personality
The human characteristics or qualities associated with a brand, enabling consumers to relate to the brand in a similar way they would with other humans.
Brand Architecture
The structure of brands within an organization's portfolio, showing the relationships and hierarchy between different products or services.
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