Instructions: Please Define the Following Key Terms

question 70

Essay

Instructions: Please define the following key terms. Show Who? What? Where? When? Why Important?
Hiroshima

---

Definitions:

Perceptual Map

A visual representation used in marketing to depict how consumers perceive a brand or product in relation to competitors, often based on attributes like quality and price.

Two Dimensions

A term referring to the width and height aspects of an object or space, often used in contexts ranging from geometry to digital screens.

Perceptual Maps

Visual charts used in marketing to plot and display consumer perceptions of different products or brands along various axes, highlighting their positions relative to competitors.

Minds of Consumers

Refers to the psychological processes and decision-making behaviours of consumers when they are considering, purchasing, using, or disposing of products and services.