A CBA Is a Comparison of the Projected Costs and Benefits

question 14

True/False

A CBA is a comparison of the projected costs and benefits associated with an HRIS investment.

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Definitions:

Promotion

The marketing activities designed to increase awareness or sales of a product or service, including advertising, discounts, and public relations efforts.

Creation

The act of bringing something into existence; it can refer to an item, idea, or initiative that has been made or founded.

Q Score

A measure used to evaluate the familiarity and appeal of a brand, company, celebrity, or television show among the public.

Media Marketing

The practice of promoting products, services, or brands through various media channels, including television, radio, the internet, and social media.