David Is 6 Years Old

question 106

Multiple Choice

David is 6 years old. He had a tooth pulled this afternoon. His mother just tucked him into bed promising him that the tooth fairy would be coming for the tooth while he sleeps. David puts pillows under his blanket and moves into the closet so he can see the tooth fairy take his tooth. This is an example of

• A) mistrust.
• B) initiative.
• C) contextual dissonance.
• D) parental identification.

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Definitions:

Purchase Reason

Refers to the specific factors or motivations that influence a consumer's decision to buy a product or service.

VALS Typology

A marketing tool used to predict consumer behavior based on the individual's values, attitudes, and lifestyles.

Primary Motivations

Fundamental reasons or driving forces that inspire individuals to take action or behave in a certain way.

Subgroups

Smaller, specific groups formed within a larger group based on shared characteristics or interests.